The best AI visibility tools in 2026

Key Takeaways

Evatype Business pairs AI visibility reports with a workflow for creating and publishing web pages.
Peec AI and OtterlyAI suit focused prompt tracking, while Scrunch adds site audits and agent-traffic analysis.
Track brand mentions and page citations separately, because an answer can name your brand without citing your site.
Confirm engine coverage, prompt allowances, and billing terms on the plan you intend to buy.
Semrush, Ahrefs, Writesonic, and AirOps add AI visibility to wider SEO or content platforms.

For small B2B teams comparing AI visibility tools, Evatype pairs visibility reports with a workflow for publishing pages that answer missing buyer questions. Peec AI and OtterlyAI focus on prompt tracking, Scrunch adds site and agent-traffic analysis, and Profound serves enterprise programs. Teams that need detailed prompt-level monitoring should compare Evatype with a dedicated tracker.

Last updated: October 2026

At a glance

Evatype: Best for small B2B teams that want visibility reports plus the content to close the gaps.
Profound: Best for enterprise teams that want AI-answer tracking and AI marketing agents.
Peec AI: Best for teams comparing brand position and citations across chosen prompts and models.
Scrunch: Best for teams combining answer monitoring with site audits and agent-traffic analysis.
AthenaHQ: Best for teams that want citation analysis and content actions across many models.
OtterlyAI: Best for teams starting with a small, daily-tracked prompt set.
Semrush AI Visibility Toolkit: Best for teams that already use Semrush for SEO.
Ahrefs Brand Radar: Best for researching any brand across a large prompt database.
Writesonic: Best for teams that want visibility tracking and article writing in one plan.
AirOps: Best for teams that want to turn AI-search findings into configured content workflows.

How we chose

We compared tracked prompts, engine coverage, mentions and citations, reporting, content or site workflows, and plan terms. We checked features and prices on each vendor's own site in October 2026. This is a comparison of published information, not a hands-on test.

Check the exact plan before you buy. Engine access, locations, seats, exports, and billing terms can change what you get for the stated price.

What the metrics mean

Mention rate: The share of tracked answers that name your brand.
Citation rate: The share that cite or link to your domain or pages.
Share of voice: Your brand's share of mentions relative to the tracked competitor set.
Position: Where your brand appears among brands named in an answer, when the tool measures ordering.
Cited sources: The domains or URLs the tool identifies in an assistant's answer.

Vendors can calculate these measures differently. Compare results from equivalent prompts, engines, locations, and time windows. Treat each run as a sample, not a count of every buyer conversation.

1. Evatype

Evatype helps a small team turn buyer questions into web pages. It finds the questions buyers ask AI assistants and search engines, researches competitors, drafts in a voice learned from your published pages, scores drafts against a quality bar, and publishes on your schedule after you approve. Every edit, rejection, and approval trains the brand voice, which helps avoid AI-written posts that sound generic. Business adds AI visibility reports, weekly performance reports, and competitor tracking. Evatype also offers a free AI Visibility Checker on its website. It is not a dedicated prompt tracker.

Best for: Small B2B teams that want visibility reports plus the content to close the gaps.

Pros

Business includes AI visibility reports and 30 pages per month.
The workflow covers research, drafting, review, approval, and scheduled publishing.
The first four pieces of content are free without a credit card.

Cons

Starter does not include AI visibility reports.
Evatype focuses on web pages rather than ads, social posts, or email, and it does not build backlinks.
As a newer product, it has fewer public reviews than older tools.

Starting price (October 2026): Business costs $149 per month for the visibility-report use case. Starter costs $59 per month without those reports.

2. Profound

Profound tracks how brands appear in AI answers and offers AI Marketer, an assistant that researches, writes, and reports for your team. Its free trial runs 50 prompts daily for seven days across ChatGPT, Gemini, and Google AI Overviews. Trial users get a recommended prompt set and cannot edit it. Enterprise adds custom prompt tracking across up to nine answer engines, Agent Analytics, and dedicated support.

Best for: Enterprise teams that want AI-answer tracking and AI marketing agents.

Pros

The free trial tracks 50 prompts daily for seven days.
Enterprise covers up to nine answer engines.
Enterprise includes Agent Analytics and dedicated support.

Cons

Profound does not publish a price for Enterprise.
Trial users cannot customize their prompts.

Starting price (October 2026): A seven-day free trial is available. Enterprise pricing is custom.

3. Peec AI

Peec AI focuses on how brands appear across a chosen set of AI models. Its Starter plan includes 50 prompts, three models of your choice, daily tracking, unlimited users, and one project. Pro raises that to 150 prompts and two projects, and Advanced to 350 prompts and five projects. It suits teams that want to compare position, citations, sentiment, and competitors while producing content elsewhere.

Best for: Teams comparing brand position and citations across chosen prompts and models.

Pros

Starter includes 50 prompts with daily tracking.
Starter includes three models of your choice, and you can add more for a fee.
Unlimited users can share each plan.

Cons

Starter includes one project, which may not cover several brands.
Peec AI does not write or publish the pages your team decides to create.

Starting price (October 2026): Starter costs $95 per month billed monthly, or $80 per month billed annually. Visitors in Europe see euro prices (€85 or €70 per month).

4. Scrunch

Scrunch combines AI-answer monitoring with site audits and agent-traffic analysis. Its Core plan includes 125 prompts and 5,000 responses a month across ChatGPT, Perplexity, Google AI Overviews, and Copilot. It also includes five site audits a month and basic content generation. Gemini, Claude, and Google AI Mode are part of the expanded coverage on Enterprise.

Best for: Teams combining answer monitoring with site audits and agent-traffic analysis.

Pros

Core sets both a prompt allowance and a monthly response allowance.
Site audits and agent-traffic analysis help teams inspect how AI uses their site.
Core includes basic content generation.

Cons

Core covers four AI platforms, fewer than Enterprise.
Teams that need Gemini or Google AI Mode must confirm Enterprise terms and pricing.

Starting price (October 2026): Core costs $250 per month, with a seven-day free trial.

5. AthenaHQ

AthenaHQ tracks brand visibility and citations and suggests on-page and off-page actions. Its Starter plan includes 3,600 credits a month, where one credit equals one AI response. It covers 11 models, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Claude. Starter also includes unlimited members and a content optimization agent.

Best for: Teams that want citation analysis and content actions across many models.

Pros

Starter covers 11 AI models.
Starter includes unlimited members.
A free Essential plan with 300 credits lets you test it first.

Cons

You need to work out how many credits your prompt volume will use.
API access and extra credits cost more on Starter.

Starting price (October 2026): Starter costs $295 per month billed monthly, or $245 per month billed annually.

6. OtterlyAI

OtterlyAI offers a low-cost starting point for daily AI-search prompt tracking. Its Lite plan includes 15 prompts with daily tracking across Google AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot. Google AI Mode, Gemini, and Claude cost extra. Lite includes one workspace and unlimited team members.

Best for: Teams starting with a small, daily-tracked prompt set.

Pros

Lite has a low entry price for daily tracking.
Lite includes four AI platforms.
Lite allows unlimited team members.

Cons

Fifteen prompts may not cover several products or markets.
You need to add the cost of any engines outside the four included with Lite.

Starting price (October 2026): Lite costs $29 per month billed monthly, or $25 per month billed annually.

7. Semrush AI Visibility Toolkit

Semrush sells an AI Visibility Toolkit alongside its SEO plans. The toolkit tracks 25 custom prompts with daily AI rankings and reports mentions from ChatGPT, Google AI, Gemini, and Perplexity. It also includes AI competitor analysis, prompt research, and a site audit for AI readiness. Semrush's combined SEO and AI search plans start with Starter, which tracks 50 AI prompts. For Semrush's SEO tools, see our roundup of the best AI SEO tools.

Best for: Teams that already use Semrush for SEO.

Pros

It tracks custom prompts with daily AI rankings.
It covers ChatGPT, Google AI, Gemini, and Perplexity.
It sits alongside Semrush's keyword and site audit data.

Cons

The base toolkit covers one domain for brand performance analysis.
It has no free trial, and each extra domain costs $99 per month.

Starting price (October 2026): The AI Visibility Toolkit costs $99 per month per domain. The pricing page shows this price with annual billing. The combined Starter plan costs $199 per month billed monthly, or $165.17 per month billed annually.

8. Ahrefs Brand Radar

Ahrefs Brand Radar shows how any brand appears across a large database of AI prompts that Ahrefs collects. Brand Radar AI also lets you track your own prompts. Ahrefs plans include a small number of tracked AI prompts, starting with five on Lite. Teams that only need prompt tracking can buy a custom prompt package instead.

Best for: Researching any brand across a large prompt database.

Pros

It researches brands, including competitors, without you writing prompts first.
It works alongside Ahrefs' backlink and keyword data.
Custom prompt packages let you track your own prompts on their own.

Cons

Lite, Standard, and Advanced include only 5 to 20 tracked prompts.
Prompt packages bill by checks, so you need to estimate usage.

Starting price (October 2026): Brand Radar AI starts at $199 per month. Custom prompt packages start at $50 per month for 2,500 checks.

9. Writesonic

Writesonic combines AI visibility tracking with article writing and SEO tools. Starter tracks 50 prompts across ChatGPT, Gemini, and Google AI Overviews and includes 15 AI articles a month and 10 site audits. Enterprise tracks eight AI platforms. For a closer look, see Evatype vs Writesonic.

Best for: Teams that want visibility tracking and article writing in one plan.

Pros

Starter includes both prompt tracking and article writing.
It reports brand appearances, cited sources, and competitors.
It includes site audits.

Cons

Self-serve plans track three AI platforms, and broader coverage requires Enterprise.
Starter includes one user and one project.

Starting price (October 2026): Starter costs $79 per month billed annually, or $99 per month billed monthly. You can start free with no credit card.

10. AirOps

AirOps connects AI search insights to content workflows that your team configures. Solo covers ChatGPT insights only, and Pro covers seven or more answer engines. Teams can then use Workflows, Grids, Brand Kits, and human approvals to create or refresh pages and publish them to a CMS. For a closer look, see Evatype vs AirOps.

Best for: Teams that want to turn AI-search findings into configured content workflows.

Pros

It links AI search insights to content production.
Pro covers seven or more answer engines.
It supports human review and CMS publishing.

Cons

Solo covers ChatGPT only.
AirOps does not publish dollar prices, and your team must set up the workflows.

Starting price (October 2026): AirOps does not publish dollar prices. Solo and Pro offer a free start, and a 14-day free trial is available.

Compare the AI visibility tools

Tool	Best for	Visibility detail	Content or site workflow	Entry plan or price	Key limit
Evatype	Small B2B teams closing content gaps	Business includes AI visibility reports.	Research, drafts, review, and approved publishing.	Business: $149/month for reports.	Starter lacks visibility reports.
Profound	Enterprise programs	Trial tracks 50 daily prompts across three engines.	AI Marketer and agents.	Free seven-day trial; Enterprise custom.	No public Enterprise price.
Peec AI	Focused prompt comparisons	Starter tracks 50 prompts on three chosen models daily.	Teams write and publish elsewhere.	Starter: $95/month monthly or $80/month annually.	Starter includes one project.
Scrunch	Monitoring plus site analysis	Core tracks 125 prompts and 5,000 responses a month.	Site audits, agent-traffic analysis, and basic content generation.	Core: $250/month.	Core covers four AI platforms.
AthenaHQ	Citation-led content actions	Starter covers 11 models with 3,600 credits.	On-page and off-page actions; content optimization agent.	Starter: $295/month billed monthly.	Credits limit responses.
OtterlyAI	Small daily-tracked prompt sets	Lite tracks 15 prompts on four engines.	Brand reports and domain rankings.	Lite: $29/month monthly or $25/month annually.	Some engines cost extra.
Semrush AI Visibility Toolkit	Existing Semrush customers	Tracks 25 custom prompts daily.	AI competitor analysis and site audit.	$99/month per domain.	No free trial.
Ahrefs Brand Radar	Brand research at scale	Researches any brand across Ahrefs' prompt database.	Works with Ahrefs SEO data.	Brand Radar AI: from $199/month.	Lite to Advanced track 5 to 20 prompts.
Writesonic	Visibility plus articles	Starter tracks 50 prompts on three platforms.	AI articles and site audits.	Starter: $79/month billed annually.	Broader coverage requires Enterprise.
AirOps	Content operations teams	Solo covers ChatGPT; Pro covers 7+ engines.	Configured workflows and CMS publishing.	No published dollar price.	Workflow setup required.

Which tool should you choose?

Choose Evatype Business if your small B2B team wants visibility reports and a workflow for publishing approved pages to your website.
Choose Profound if your enterprise team wants to scope tracking, agents, and pricing with its sales team.
Choose Peec AI if daily prompt comparisons across chosen models matter most and your team already has a publishing process.
Choose Scrunch if you need site audits and agent-traffic analysis alongside answer monitoring.
Choose AthenaHQ if you want broad model coverage and suggested content actions.
Choose OtterlyAI Lite if 15 prompts and its included engines cover your first tracking needs.
Choose the Semrush AI Visibility Toolkit if you already use Semrush and want AI tracking in the same account.
Choose Ahrefs Brand Radar if you want to research how any brand appears across a large prompt set.
Choose Writesonic if you want prompt tracking and article writing on one plan.
Choose AirOps if your team wants to build workflows that turn AI-search findings into pages.

Start with a buyer question that matters commercially. Check which brands appear and which pages get cited, then create or improve a page that answers it. Rerun the same prompt set under comparable conditions to see what changes. If publishing those pages is the bottleneck, our guide to SEO automation software compares tools that draft and publish them.

Frequently Asked Questions (FAQ)

What is the difference between a brand mention and a citation?

A mention names your brand in an AI answer. A citation identifies or links to your domain or a specific page. An answer can mention you without citing you.

How many prompts should I track?

Start with a manageable set of buyer questions that covers your main use cases and comparisons. Run the same set consistently before you add more prompts.

Can an AI visibility tool publish the pages it recommends?

Some tools focus on measurement, while others offer content workflows. Evatype drafts web pages and publishes approved work on a schedule, and AirOps lets teams build workflows that publish to a CMS.

Do entry plans cover ChatGPT, Perplexity, Gemini and Google AI Overviews?

Do not assume they do. Coverage varies by product and plan, and some engines cost extra. For example, OtterlyAI Lite charges extra for Gemini, and Scrunch Core does not include Gemini.

How should I compare results from two AI visibility tools?

Use equivalent prompts, engines, locations, and time windows where possible. Check how each vendor defines mentions, citations, and share of voice before you compare scores.