Privacy Policy
Pretty Graph Limited trading as Evatype
Last updated: January 2026
Who we are
Pretty Graph Limited (trading as Evatype) is a company registered in England and Wales (Company Number: 07229681). Our registered address is 45 Hichisson Road, London SE15 3AN, United Kingdom.
For any privacy-related questions, contact us at: [email protected]
What data we collect
Information you provide
- Contact information: Name, email address, company name when you contact us or sign up for our services
- Account information: Login credentials if you create an account
- Payment information: Processed securely through our payment provider (Stripe); we do not store card details
Information collected automatically
- Usage data: Pages visited, features used, time spent on our site
- Technical data: IP address, browser type, device information
- Cookies: See “Cookies” section below
Data from connected services
If you use our integration tools (e.g., HubSpot, Shopify, Contentful connections), we access data from those services only as necessary to perform the integrations you request. We do not store your third-party data beyond what’s needed for the service to function.
How we use your data
We use your information to:
- Provide and maintain our services
- Process payments and send invoices
- Respond to your enquiries
- Send service-related communications
- Improve our products and services
- Comply with legal obligations
We do not sell your personal data to third parties.
Legal basis for processing (GDPR)
We process your data based on:
- Contract: To deliver services you’ve requested
- Legitimate interests: To improve our services and communicate with you
- Consent: For marketing communications (you can opt out anytime)
- Legal obligation: To comply with applicable laws
Data sharing
We share data only with:
- Service providers: Hosting (Hatchbox/Heroku), payment processing (Stripe), email (SendGrid), analytics
- Professional advisors: Accountants, lawyers when necessary
- Legal requirements: If required by law or to protect our rights
All service providers are contractually bound to protect your data.
Data retention
We keep your data for as long as necessary to provide our services and comply with legal obligations. Typically:
- Account data: Duration of your account plus 6 years
- Contact enquiries: 2 years
- Financial records: 6 years (legal requirement)
Your rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Restriction: Limit how we use your data
- Portability: Receive your data in a portable format
- Object: Object to processing based on legitimate interests
To exercise these rights, contact us at [email protected]. We’ll respond within 30 days.
Cookies
We use cookies for:
- Essential cookies: Required for the site to function
- Analytics cookies: To understand how visitors use our site (Google Analytics)
You can control cookies through your browser settings. Disabling essential cookies may affect site functionality.
Data security
We implement appropriate technical and organisational measures to protect your data, including:
- Encrypted data transmission (HTTPS)
- Secure hosting infrastructure
- Access controls and authentication
- Regular security reviews
Changes to this policy
We may update this policy from time to time. Significant changes will be communicated via email or notice on our website.
Complaints
If you’re unhappy with how we handle your data, you can contact the Information Commissioner’s Office (ICO) at ico.org.uk.
Pretty Graph Limited
Company Number: 07229681
45 Hichisson Road, London SE15 3AN