How a SaaS founder went from “I keep meaning to” to running an actual content strategy.

I wanted to consistently produce high-quality content and come up with strong ideas to back it up.

My content sits in a pretty technical space (compliance and cybersecurity), so accuracy matters a lot, and so does having genuinely good themes to write about, not just generic filler.

I'd tried a few writing tools, including Outrank, which is fairly well-known, but I wasn't happy with the quality.

I also went down the route of writing my own scripts. Those actually produced better writing than the off-the-shelf tools, but they were a hassle to run, so I just didn't run them often enough.

And even then, I was still doing my own keyword research and coming up with my own themes on top of it.

Honestly, the fact that my own scripts were technically good enough. I kept telling myself I'd just use those.

But the reality was I wasn't using them. There was too much manual work involved every time, and it never quite made it to the top of my list.

Two things.

Hrishi was really responsive, genuinely engaged with feedback and open to improvement ideas, which made a big difference.

And the quality of the content itself was impressive enough that it cleared the bar I'd set with my own scripts.

I've published 10 blog posts so far and I've been really happy with how they've turned out.

More importantly, I'm finally in a position to run an actual content strategy with posts going out regularly, rather than it being something I keep meaning to get around to.

Any team that has a lot of potential content they could be creating but is resource-constrained, whether that's on the writing side or on building their own tooling.

Especially if you've been burned by other automated writing tools that felt like AI slop, Evatype is worth a proper look.