8 GEO tools for generative engine optimization in 2026

Key Takeaways

Choose a GEO tool based on whether your team needs to measure AI answers, improve existing pages, or create and publish new ones.
Evatype covers buyer-question research through approved publication, while Profound suits teams building an AI visibility reporting program.
Frase gives editors a defined starting point for refreshing a content library, with 50 audit pages per month on Starter.
Check prompt, page, and credit allowances alongside billing terms before comparing prices.

Generative engine optimization (GEO) is the work of improving how your brand appears and gets cited in AI-generated answers. Among these GEO tools, Evatype is the pick for creating and publishing pages, Profound is the pick for an AI visibility reporting program, and Frase is the pick for refreshing an existing content library.

Last updated: October 2026

At a glance

Evatype: Best for creating and publishing the pages AI assistants cite.
Profound: Best for combining AI visibility reporting with agent workflows.
Peec AI: Best for tracking brand mentions and cited sources across buyer prompts.
Scrunch: Best for pairing AI visibility checks with page audits.
AthenaHQ: Best for turning visibility findings into content actions.
Frase: Best for auditing and refreshing an existing content library.
Surfer: Best for editing pages alongside AI prompt tracking.
Clearscope: Best for editorial guidance and query tracking.

How we chose

These products serve three main jobs: measuring AI answers, improving pages you own, and creating new pages. We ranked each by its primary reason to buy, even when it covers more than one job. Frase, for example, includes CMS publishing as well as page audits. For a wider view of search tools, see our roundup of AI SEO tools.

We compared what teams can inspect after entering their own buyer prompts, what editors can change, and how content reaches publication. We also looked at listed plan limits and prices on each vendor's site. If you also want to compare other tools that create and publish pages, read Evatype vs AirOps and Evatype vs Writesonic.

A mention and a citation measure different things, and neither proves that a customer visited or bought. Check AI answers alongside your traffic and conversion reporting. Prices and plans can change, so confirm every term with the vendor before purchase.

1. Evatype

Evatype takes your team from buyer questions to approved, published pages. It finds the questions buyers ask AI assistants and search engines, researches competitors, and drafts in a voice learned from your published pages. It scores drafts, rewrites or rejects those below its quality bar, adds internal links, and publishes on your set schedule after you approve. The Business plan adds AI visibility reports and competitor tracking.

Best for: Creating and publishing the pages AI assistants cite.

Pros

It takes buyer-question research through drafting, approval, and publication.
It scores drafts and rewrites or rejects those below its quality bar.
It keeps approval in your team's hands before scheduled publication.

Cons

It writes web pages rather than ads, social posts, or email.
It does not build backlinks.
It has fewer public reviews than older products in this comparison.

Starting price (October 2026): The first four pieces of content are free without a credit card. Starter is $59 per month for 10 pages and one website. Business is $149 per month for 30 pages, two websites, and AI visibility reports.

2. Profound

Profound suits teams treating AI visibility as an ongoing reporting program. Its offering covers answer-engine tracking, agents for reusable workflows, and Agent Analytics for AI crawler activity. Test it with your own prompts to see whether those views help your team decide what to change. Our list of AI visibility tools covers more trackers in this category.

Best for: Combining AI visibility reporting with agent workflows.

Pros

It brings answer-engine tracking and agent workflows into one offering.
It includes Agent Analytics for investigating how AI crawlers interact with your site.
It offers a free trial for testing your own prompts.

Cons

Paid plans use custom Enterprise pricing that requires a sales conversation.
Your team still needs to turn reporting findings into page changes.

Starting price (October 2026): A free seven-day trial tracks 50 prompts daily across ChatGPT, Gemini, and Google AI Overviews. Enterprise pricing is custom.

3. Peec AI

Peec AI tracks the prompts your buyers ask, the brands that appear in answers, and cited sources. Its visibility and share-of-voice reporting suits teams that need to inspect responses rather than rely on a single score.

Best for: Tracking brand mentions and cited sources across buyer prompts.

Pros

It tracks prompts selected by your team with daily tracking on every listed plan.
It shows competitor appearances alongside your brand.
It includes unlimited users on its Starter, Pro, and Advanced plans.

Cons

Tracking does not update or publish your pages.
Starter tracks 50 prompts across three models, which requires a focused prompt set.

Starting price (October 2026): Starter is $95 per month billed monthly, or $80 per month billed annually, for 50 prompts, three models, and one project.

4. Scrunch

Scrunch pairs AI visibility checks with site investigation. Its Core plan includes 125 prompts, 5,000 AI responses a month, and five site audits a month, giving teams more to inspect after they find a missing mention. Core covers four AI platforms: ChatGPT, Perplexity, Google AI Overviews, and Copilot. Enterprise adds platforms such as Claude, Gemini, and Google AI Mode.

Best for: Pairing AI visibility checks with page audits.

Pros

Core includes 125 prompts and 5,000 AI responses a month.
Core includes five site audits a month.
Core includes five user licenses and one brand workspace.

Cons

Core's five site audits a month may be tight for a large site.
Core covers four AI platforms, so teams that need Gemini or Claude must look at Enterprise.
Your team still needs a separate way to write and publish page changes.

Starting price (October 2026): Core is $250 per month. Scrunch offers a seven-day free trial of Core. Enterprise pricing is custom.

5. AthenaHQ

AthenaHQ suits teams that want suggested actions after reviewing AI visibility results. Its Starter plan lists on-page and off-page actions and a content optimization agent. Check its credit allowance against the number of prompts and investigations your team expects to run.

Best for: Turning visibility findings into content actions.

Pros

Starter presents on-page and off-page actions for teams reviewing results.
Starter includes a content optimization agent.
Its free Essential plan provides an initial 300 credits for testing.

Cons

Essential has an initial credit allowance and does not include the action features.
Starter charges separately for API access and extra credits.

Starting price (October 2026): Essential is free with an initial 300 credits. Starter is $295 per month billed monthly, with 3,600 credits. Billed annually, Starter is $245 per month.

6. Frase

Frase is a practical starting point when your team has pages to improve. Its plans include page audits, SEO and GEO scores, and CMS publishing. Starter's monthly allowances give editors a defined scope for a first refresh project. See our Evatype vs Frase comparison for a closer look.

Best for: Auditing and refreshing an existing content library.

Pros

Starter includes 50 audit pages per month.
Starter includes 10 articles per month.
Its plans include CMS publishing for teams moving edits beyond a document.

Cons

Starter's audit limit may be tight for a large library.
Teams focused on extensive visibility reporting should compare its coverage with dedicated trackers.

Starting price (October 2026): Starter is $39 per month billed annually, or $49 per month billed monthly.

7. Surfer

Surfer pairs content optimization with AI prompt tracking on Standard. Editors can use its content guidance while revising pages, then watch selected questions afterward. The cheaper Discovery plan does not include AI prompt tracking. Our Evatype vs Surfer SEO comparison explains how it differs from a publishing workflow.

Best for: Editing pages alongside AI prompt tracking.

Pros

Standard combines content optimization and AI prompt tracking.
Standard lists 25 AI prompts refreshed weekly.
Editors can use its guidance while working on existing pages.

Cons

Discovery does not include AI prompt tracking.
Standard's 25-prompt allowance requires a focused set of buyer questions.

Starting price (October 2026): Discovery is $49 per month billed annually, or $59 per month billed monthly. Standard, the first plan with editing plus tracking, is $99 per month billed annually, or $119 per month billed monthly.

8. Clearscope

Clearscope gives editorial teams content guidance and tracked queries. Its Essentials plan lists separate allowances for queries, pages, topic explorations, and drafts. Compare those limits with the number of pages your editors work on each month.

Best for: Editorial guidance and query tracking.

Pros

Essentials includes 50 tracked queries and 50 pages.
Essentials includes 20 topic explorations and 20 drafts per month.
A 14-day trial lets editors test the workflow on their own topics.

Cons

The monthly draft and topic-exploration limits may constrain a larger production schedule.
Teams need to check how finished content moves into their publishing workflow.

Starting price (October 2026): Essentials is $129 per month on a monthly plan.

GEO tools compared

Tool	Primary job	Best for	Starting price, October 2026	Plan limit or buying check
Evatype	Create and publish	Pages AI assistants cite	Four pieces free; Starter $59/month	Starter: 10 pages and one website.
Profound	Measure visibility	Reporting and agent workflows	Seven-day free trial; Enterprise custom	Trial: 50 prompts tracked daily.
Peec AI	Measure visibility	Mentions and cited sources	Starter $95/month billed monthly, or $80 billed annually	Starter: 50 prompts and three models.
Scrunch	Measure visibility	Visibility and page audits	Core $250/month	125 prompts, four AI platforms, and five site audits monthly.
AthenaHQ	Measure and prioritize	Content actions	Essential free; Starter $295/month billed monthly	Initial 300 free credits; Starter 3,600 credits.
Frase	Improve pages	Library audits and refreshes	Starter $39/month billed annually, or $49 billed monthly	50 audit pages and 10 articles monthly.
Surfer	Improve pages	Editing and prompt tracking	Discovery $49/month billed annually; Standard $99/month billed annually	Standard: 25 prompts refreshed weekly.
Clearscope	Improve pages	Editorial guidance and queries	Essentials $129/month	50 tracked queries and pages; 20 drafts monthly.

Which tool should you choose?

To measure AI visibility: Choose Profound if you need answer-engine reporting alongside agent workflows and crawler analytics. Consider Peec AI if your immediate job is checking mentions and cited sources across buyer prompts.

To improve existing pages: Start with Frase. Its Starter allowance gives you a defined audit project, and its CMS publishing support lets editors move changes beyond recommendations.

To create and publish new pages: Choose Evatype if you want buyer-question research, drafting, quality checks, approval, and scheduled publishing in one workflow. Your team decides what gets approved.

Test each candidate with the same handful of buyer questions. Inspect the answers and cited sources, identify one page you could change, and count the steps required to publish that change. If your team needs both reporting and steady production, pair a visibility tool with a publishing workflow and monitor mentions, citations, visits, and conversions separately.

Frequently Asked Questions (FAQ)

What is the difference between an AI visibility tool and a content optimization tool?

A visibility tool tracks mentions and citations across selected AI answers. A content optimization tool helps editors improve pages they own. Some products cover both jobs, but plan limits may differ.

Can a GEO tool guarantee that AI assistants will cite my pages?

No. Your team can improve and publish pages, then monitor relevant answers, but citations vary by prompt, engine, and context.

Which GEO tool should I choose for an existing content library?

Start by testing Frase on a small refresh project. Its Starter plan includes 50 audit pages per month, so check that limit against your library and editing schedule.

Do I need both visibility tracking and a publishing tool?

You may need both if your reporting tool identifies missing mentions but your team needs a separate way to create and publish pages. Test the full process with a few of your own buyer questions before paying for two products.

What should I check before buying a GEO tool?

Check answer-engine coverage, prompt allowances, refresh frequency, and access to cited sources. Then compare audit or page limits, approval steps, publishing access, and billing terms.